AN AMERICAN LEGACY BRAND

J.R.LIGGETT’S was founded in 1982 with a simple but pioneering mission: to bring back the all-natural shampoo bar in a way that was environmentally responsible and truly effective. At that time, there was nothing else like it on the market. The age of natural shampoo bars had faded with the rise of plastic bottles and synthetic detergents, but our founder, James R. Liggett, saw a different path forward and recognized the future demand for natural, zero-waste products, long before sustainability became a focus for many.

Our journey began with a discovery on our family farm in Cornish, New Hampshire—a historic 1769 property where founder, James R. Liggett came across a handwritten “Hair Soap” recipe tucked inside a 19th-century cookbook. This sparked the creation of our Original Shampoo Bar and the first trial was a hit: friends and family loved it, returning time and time again for its natural, conditioning benefits that left their hair shiny, soft, and easy to manage. This demand inspired us to grow and share our shampoo bar with a wider community. A skilled art director in advertising at the time, James R. Liggett designed the distinctive packaging that has become a hallmark of J.R.LIGGETT’S products, highlighting their natural simplicity and sustainability.

Since our beginnings, we’ve stayed true to our commitment to quality, sustainability, and innovation. From our original shampoo bar to our expanding line of natural, eco-friendly products, we’ve always embraced a zero-waste philosophy, using only ingredients that are safe for people, pets, and the planet. We’re proud to continue our manufacturing on our family farm using renewable solar energy, ensuring that our practices remain as sustainable as our products.

As an American legacy brand, J.R.LIGGETT’S is proud to lead with purpose. We invite you to join us in embracing high-quality, sustainable alternatives that respect both you and the earth.